'Madden NFL 12' (ALL) - 58 New Screens

  • Peyton Hillis, running back for that Cleveland Browns, was selected by an incredible number of fans across the nation to grace the coverage of Madden NFL 12. Hillis, a No. 10 seed, defeated former Madden NFL 04 cover athlete and No. 3 seed Michael Vick (QB, Eagles) inside finals of the unprecedented campaign with ESPN.com and SportsNation that allowed fans to view, by an internet based vote which was open towards the public, the gamer to be featured within the cover of Madden NFL 12 when the Madden Overdrive Coins launches.

    More than 12.7 million votes were logged overall within the campaign which ran from March 21 – April 27 through ESPNSportsNation.com on the internet and via the mobile Web, probably the most ever on an ESPN poll or vote. With deep integrations across multiple ESPN platforms, including TV, radio, online, mobile, social networking, ESPN Deportes and much more, Hillis defeated Vick by way of a final margin of 66% to 34%. Fans rallied behind Hillis as they continually ousted higher seeded players inside bracket-style voting campaign, including No. 7 seed Ray Rice (Baltimore Ravens), No. 2 seed Matt Ryan (Atlanta Falcons), No. 6 seed Jamaal Charles (Kansas City Chiefs), and No. 1 seed Super Bowl XLV MVP Aaron Rodgers (Green Bay Packers).

    In celebration of Hillis’ victory also to officially start the Madden NFL 12 season, EA SPORTS hosted a conference for fans inside the middle of New York City’s Times Square today having a photo shoot as well as a first preview of Madden NFL 12. One image through the photo shoot with Madden NFL Overdrive Coins Hillis will appear within the cover of the year’s game.

    Madden NFL 12 transforms on-field action and core gameplay modes, driving innovation in six key areas: Playbooks and Gameplay; Presentation; Franchise and Superstar modes; Dynamic Player Performance; Madden Ultimate Team; and Online Communities.